Where Did the Chevy Apprentice Sites Go? Chevrolet Caves!
Posted in Trivial, World on May 8th, 2006
In spite of the claimed positive results, it would appear the Chevy caved into the pressures of all the negative PR they were getting from there Make Your Own Ad Contest. The websites www.chevyapprentice.com and www.tahoeapprentice.com are no longer online and both URLs redirect you to http://www.chevrolet.com/tahoe/. Searching Chevorlet.com for “contest” or “apprentice” yields zero results.
If I were Chevrolet’s director of PR, I would have strongly recommended against it. The move will only serve to embolden their critics.
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