The Coffee Wars
Posted in Trivial, World on February 20th, 2007
In a neat article from the March issue of Consumer Reports, the magazine conducted a little coffee taste testing[$]. Visiting two locations per company, Consumer report’s three testers tried coffees in basic black – no flavors, milk, or sugar. “You know what? McDonald’s beat the rest.”
The Results
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| McDonald’s | Starbucks | Dunkin’ Donuts | Burger King |
| $1.35 | $1.55; | $1.65 | $1.40 |
| Decent and moderately strong. Although it lacked the subtle top notes needed to make it rise and shine, it had no flaws. | Strong, but burnt and bitter enough to make your eyes water instead of open. | Weak, watery, and pricier than Starbucks. It was inoffensive, but it had no oomph. | Looked like coffee but tasted more like hot water. It was a little sour, with an unusual hint of chocolate. |
| CR’s take: Try McDonald’s, which was cheapest and best, or make your own coffee–just call it something special. The other three were all only OK, but for different reasons. | |||
I feel vindicated. While I’m not a huge fan of McDonald’s coffee, I’ve always hated Starbucks in spite of my roommate insistence of it’s awesomeness.
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