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Building Personal Relationships

  • Never criticize, condemn or complain:
    • People very rarely criticize themselves, no matter how wrong they may be. Your criticism will not be welcome.
      • "I will speak ill of no man, and speak all the good I know of everybody.” – Ben Franklin
    • Criticism puts others on the defensive, hurts self-esteem and builds resentment. Criticism is futile.
    • Positive Reinforcement works better. Example: Reprimanding soldiers for not wearing their helmets is less effective than asking if the helmets are uncomfortable and reminding them that the hats were designed for their protection.
  • Become genuinely interested in other people.
    • People are most interested in themselves. If you share that interest, they will respond.
    • If you talk to people about themselves, they will keep listening and listening.
    • Remember birthdays and other important personal details.
  • Talk in terms of the other person's interests.
    • Find the interests of others and talk about those things.
    • Begin any conversation disscussing the other’s interests and you’ll find them to be much more open to suggestion.
    • If you know nothing of their interests, try to ask intelligent questions about their interests. Perhaps ask for the story of how they developed those interests.
  • Be a good listener.
    • Give other's your exclusive attention.
      • Urge others to talk about themselves.
      • Ask pointed questions.
      • By simply listening and asking questions, others will think you are a great conversationalist.
    • Listen to others’ concerns/complaints, you will ease tension and build relationships.
      • Be eager to hear from those who may complain about you or your those you represent, however wrong those complaints may be.
      • Impress upon them how eager you are to hear them.
      • Thank them for bringing up their concerns.
  • Make the other person feel important.
    • People yearn to feel important and appreciated.
    • Continually recognizing someone’s expertise and capabilities will make them feel important. They will want to demonstrate their expertise by possibly helping you.
      • “I am hearty in my approbation and lavish in my praise.” – Charles Schwab.
    • Give others clear authority over a part of a larger project and help them understand their tangible contributions. They’ll become more committed to the success of the project.
    • Be sincere and avoid flattery. However, obvious, over-the-top flattery can often win smiles and carry the same favor as if it were sincere.
  • Use Names whenever possible.
    • People love hearing thier names, it's a favorite word.
    • Remember someone’s name and a few personal details.
  • Smile.
    • Greet others with enthusiasm and animation.
    • A smile tells others that you like them and are glad to see them.
    • Smile even when on the phone; the smile will be clear in the tone of your voice.


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